I love this book. Perennial Seller is about how to make and market work that lasts.
I recently read again Strunk and White's The Element of Style. The original was composed by William Strunk Jr., in 1918. In 1959 White revised the book. The book is an example of a classic. The Element of Style is still widely used as the definitive text and manual on the principles of the English language.
There are a lot of Perennial Seller examples in the book, books like What To Expect When You’re Expecting, Good to Great, and The Great Gatsby, movies like The Shawshank Redemption or A Christmas Story, restaurants like The Original Pantry, which has been open every single day since 1924.
Perennial Seller is not only about how to survive the time but also how to still make a ton of money even after decades.
There are so many valuable things you can get from the book. One that I like is Jeff Bezos's advice.
Focus on the things that don’t change.
We are inclined to fancy cool and trendy things. We like easy money. We love instant gravitation. We obsess social media like count. Those are things we should avoid.
Now the question that concerns me as side project enthusiast: how about side projects? Can side projects stand the test of time? It seems that extreme dedication is required to make a classic. If so, that is not for me.